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Data and Democracy in the United Kingdom

Members of Tactical Tech's Data and Elections team have undertaken extensive research in an effort to create a broader overview of the role of personal data in the 2015 and 2017 general elections and the EU referendum.

The report synthesises and compares previous research, creating both a broader overview and revealing gaps or inconsistencies between accounts. It makes use of wide variety of sources, including: self-published materials by parties and campaign staff, journalistic and academic reports, and testimony from the DCMS hearings. In particular, the report performs an in-depth study and analysis of the official spending reports from the Electoral Commission, which oversees elections and regulates political finance.

Read the overview or access the full report. Head to Our Data Our Selves - Data and Politics for more releases from The Influence Industry - a series looking at the use of data in political campaigning and elections.