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How your data is acquired, analysed and used to influence you in political campaigns

Our research over the last 18 months has identified more than forty distinct methods, of which micro-targeting is only one part of, being used by political actors and private companies to influence your votes, based on data collected on you. How Your Data is Acquired, Analysed and Used to Influence You in Political Campaigns, released by the Data and Elections team, gives an overview of the kinds of techniques used by the political influence industry, how they are being deployed, by whom and to what ends.

More from this series:

The Influence Industry: The Global Business of Using Your Data in Elections. Read here.

What Kind of Person You Are: Personality Profiling in Elections. Read here.