Who’s Working for Your Vote?

In early 2017, when Tactical Tech began investigating how personal data is used in political campaigns, we knew it would be important to understand the companies, the people and the practices of the various organisations working with personal data for political influence. Who collects the data? Who uses it? How do they decide what to do with the information? Are there a few organisations engaged in data-driven campaigning or many? Do they work locally or across national borders? What are their motivations? What services are they offering and who owns them?