Consumer Data: The fuel of digital campaigns
1 minute read | First published: May 15, 2023
- The Influence Industry Project
- Data & Political influence
- Hausa
- English
- Russian
- Ukrainian
- Spanish
- Portuguese
- Khmer
- Arabic
- Articles & Research
Consumer data helps data brokers create detailed profiles of certain audiences, which are subsequently sold or made available to companies that want to target their customers - or in the political context, potential voters - according to their perceived preferences or attributes.
Go to the website with the original resource.
Read more