Data and Politics

Data and Politics

Continued developments in digital technologies have given rise to a new political modus operandi. Politically active groups around the globe are using tools and techniques from marketing, statistics and psychology to advance their agendas, to promote their campaigns and to influence voters.

As these political groups amass and leverage data on voters, they increasingly adopt a commercial approach to data collection. This data-centric business model, which has transformed countless other domains, has become an inextricable part of modern-day politicking. The Data and Politics project aims to explore which political entities are using what types of data, how their various methods work, and how they are affecting democracies worldwide.

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More from this project

A Voter's Guide: 7 Tips to Detox Your Data

Our Voter’s Guide explains how personal data is collected and used by political parties and candidates – and what voters can do about it. The seven tips are now available in both English and Dutch.

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Your Data, Our Democracy

As elections become increasingly data-intensive, our personal data is becoming a political asset for campaigns to leverage. This new animation, in English and Dutch, explains how this process happens - and what we can do about it.

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As The World Goes Online, Politics is There to Meet Us

As the world goes online amid the coronavirus pandemic, it is no surprise that politics is moving online too. Tactical Tech’s Data and Politics Team have identified five digital campaigning trends that we’re likely to see more of in the coming weeks and months.

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Digital Listening: Insights from social media

When you tweet your opinion about Brexit or Trump, you probably don't expect the content of your tweet to become part of an analysis of public opinion on the topic. This article explains the emerging field of digital listening and how it assess the feeling of individual potential voters and the overall public mood.