the Personal Data: Political persuasion guidebook

Data and Politics

Continued developments in digital technologies have given rise to a new political modus operandi. Politically active groups around the globe are using tools and techniques from marketing, statistics and psychology to advance their agendas, to promote their campaigns and to influence voters.
As these political groups amass and leverage data on voters, they increasingly adopt a commercial approach to data collection. This data-centric business model, which has transformed countless other domains, has become an inextricable part of modern-day politicking. The Data and Politics project aims to explore which political entities are using what types of data, how their various methods work, and how they are affecting democracies worldwide.