Personal Data: Political Persuasion

3 minutes read | First published: May 6, 2023
An abstract illustration displaying a crowd and some shapes in reddish
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In the format of a guide and a visual gallery, Tactical Tech identify over 300 of the companies who offer their services to political parties, and give an in depth guide to thirteen of the key methods that are used to target and influence voters. This research sheds light on the global business built around using data for political influence so that voters, policy makers, political partners and technology companies can develop informed opinions and decisions about the relationship between personal data and politics in the future.

What’s for sale?

We found over 300 companies around the world who use data to give political parties insights into who voters are, what they want to hear and how to persuade them. You can watch the 15-minute visual gallery here: