Bot or Not? Recognize inauthentic activity online

1 minute read | First published: June 16, 2023
  • Data Detox Kit
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Capturing your attention online can be a lucrative business. Your clicks, taps, likes, and shares (aka your “engagements”) with posts and pages online can result in rewards for the individuals sharing that content, whether it be money or popularity (to name a few).Some people will do just about anything to make that happen, even if that means purchasing followers, likes, shares, and advertisements to boost their content.Furthermore, not all the accounts you see on social media are authentic people. Some are automated computer programs, while others are people who will say just about anything in order to receive a reward.

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